Quick-draw peddlers pull the trigger to close the moment a buying option surfaces. 4-Speed Sellers know better. They know the bigger sale is the growing trust in the conversations.

Proffering is not presenting

Traditional presentations are thinly disguised closing tools. You know it. The client knows it. 4-Speed Sellers don't make presentations. They make recommendations and resolve concerns. 

Focusing on the recomendation leaves open the possbility other buying opportunities. A campaign  promoting a spring event could reveal a need for on-going promotion of support services. A typical presentation would be too focused on closing the spring event deal. 

When you've resolved all the prospect's concerns, conversion becomes the next logical step.